I love using data; I love being able to tell stories with them; I love being able to know more about people by asking questions and deliver relevant insights about problems. I have 10 years of experience using data to analyze and find important insights about voters and effectiveness of messages.

I have worked on political campaigns and issue-based non-profits my entire career. However, in these positions, I have gained a cross training in the skill sets needed to be successful for any task. I have supervised dozens of staff, managed budgets, analyzed and prioritized work based on data, coordinated with vendors, and have met tight deadlines. In a campaign, there is no extension beyond Election Day.

 

I have experience with large databases combining registered voters, consumer data, Census data, Bureau of Labor Statistics, and the American Community Survey to do this. I also have experience using many different types of statistical reporting and analysis tools including SQL, SPSS, and Access, and love learning more. Over three years ago, I decided to earn my Master of Arts at Monmouth University in Public Policy specializing in research methodology. I chose Monmouth University specifically because of the work of the Monmouth University Polling Institute. As a Graduate Assistant for two years, I learned how to create opinion polls, conduct research studies, and analyze data for clients.

 

I have managed staff, led projects, handled large data sets, and generated analysis and reports for relevant stakeholders. I will bring energy and endless curiosity. I know how to meet tough deadlines and I am always eager to learn new skills and to take on new responsibilities.

Data analytics and research professional making a transition to market and consumer insights research. Earned a Master of Arts in Public Policy with an emphasis on data analysis, public polling, and policy research. Experienced with using large data sets including primary and secondary survey responses, voter files, Census, American Community Survey, and Bureau of Labor Statistics to gain insights for clients. Proficient with data and analytics tools including SQL, SPSS, Access, and Excel.

Professional Experience

TargetSmart                                                                                        Washington, DC

Account Manager                                                                                              2020-Present

New Jersey Democratic State Committee                                   Trenton, NJ

Data Director                                                                                                       2018-2020

• Develop targeting and statistical models for candidate support and voter turnout using regression and other statistical analysis combining survey responses, demographic, and consumer data. Models created for 2019 led to electoral victories for Sheriff and a Democratic majority of a County Freeholder Board.
• Create statewide analysis of current registered voters, trends in new voter registration, and voter activity combining both internal databases and publicly available data sets. This analysis was used to monitor progress and determine where to allocate resources during the 2018 election cycle.
• Provide standard day-to-day and ad hoc analysis for various clients including progress-to-goal reports, daily activity, and end of year analysis measuring the effectiveness of vendor models and targeting. Insights from these analysis drive conversations about strategy and other campaign decisions.
• Work with vendors on analysis and targeting for various projects, including email and online solicitations, and maintain relationships vendors to ensure work was completed on time and goals were achieved.

 

State Voices                                                                                          Washington, DC

Data and Tools Training Manager                                                                   2015 – 2018

Regional Data and Targeting Manager                                                           2013 – 2014

New Jersey Data and Targeting Manager                                                       2010 – 2013

• Provide year-end analysis about the effectiveness of our programs and the overall outreach of our client organizations. Analysis demonstrates the effects of the number of contacts per voter on turnout.
• Produce feedback surveys and analysis to rate and measure our programs and the satisfactory level of our services, webinars, and presentations throughout the year. Feedback from webinars have led to changes in how often presentations are made and what new services we should provide.
• Establish internal performance metrics for the department to demonstrate the value of our work and progress to goal of our organization for relevant stakeholders including funders and Board of Directors.
• Work with over 300 non-profit client organizations across 30 states to run Get Out The Vote, voter registration, and issue campaigns. Individual, on-demand reports created for clients to examine their own individual membership, demographics of outreach, and geographic analysis for future program success.

Monmouth University Polling Institute                                        West Long Branch, NJ

Graduate Assistant                                                                                               2014 – 2016

• Ensured poll samples reflected the proper demographics through the collection and computation of previous election history data for turnout rates in statewide general and primary elections.
• Researched previous public opinion polls and results to compare similar language for usage in future surveys and examined opinion trends over time on similar question responses.
• Edited polling memos and press releases for accuracy before being released to the public and news agencies, including national and statewide presidential polls and commissioned research projects.

Education

MONMOUTH UNIVERSITY           West Long Branch, NJ   2014 – 2016   M.A. Public Policy

THE OHIO STATE UNIVERSITY    Columbus, OH                2001 – 2005   B.A. Political Science

Technology and Skills

Proficient in Microsoft Office including Access, Excel, Word, and Power Point • SPSS • Qualtrics • Survey Monkey • QGIS and TileMill mapping software • Google BigQuery • Google Data Studio • HTML • SQL • Vote Builder

In addition to being research and data analysis professional, I also spend a lot of time learning and expanding my photography skills. I take pictures where ever I go. For example, the photo on the banner of this page is one I took a few years ago in the North Conway area of New Hampshire.

I also have an Instagram account which you can follow here.

I volunteer as a photographer throughout the year at various non-profit events in New Jersey. I am always available to help out and take photos at your event if you allow me to use the photos for potential future business ventures. Use the contact page to reach out if you are interested.

I have volunteered at the following events:

• My Event Photography Album
• MS City to Shore Bike Ride 2016
• MS Country Challenge 2017
• MS City to Shore Bike Ride 2017
• LLS Light the Night 2017 – Morris Plains
• LLS Light the Night 2017 – Princeton 
• NYC First 2018 
• Walk MS 2018 Allentown
• MS Coast the Coast 2018
• MS Country Challenge 2018
• MS City to Shore Ride 2018
• Walk MS 2019 Allentown
• MS Coast the Coast 2019

I have also attended other events around New Jersey including:

• Washington Crossing the Delaware Ceremony – Christmas Day 2015
• Veterans Day Parade – 2017
• Ocean City Doo Dah Parade 2018

This is a contact page with some basic contact information and a contact form.